It is time to end the belief that when talking about Augmented Reality (AR) it only benefits the gaming world, although, it is true this sector has been key to the development of many technological advances, but these always trickle down to others as well. We will learn how technology has helped transform the customer experience and how it is used in different sectors.
Augmented reality (AR) and the future of business is already here. Global Market Insights, “estimates that the AR market will exceed $50 billion by 2024, driven by adoption in retail, automotive, medical and other industries looking to increase operational efficiencies.”
The use of holograms in movies like Star Wars in the 70s and early 80s, for example, was something that familiarized us and trained us to be able to assimilate and work under these new modalities today.
Since 2018, immersive experiences were already a trend; today, what do we have? An augmented reality that has been transforming the experiences that brands provide to users in order to interact, attract and strengthen relationships, all with the purpose of guaranteeing customer satisfaction and greater conversion, something that before AR was already it was wanted, while now many organizations already proclaim it as a fact.
If we talk about the success obtained by implementing AR, we must move to the keys and the sectors that make it so transformative.
We start with retail purchases. Well, with this technological revolution, the experience of the product or service that is provided is more detailed, making the prevailing uncertainty of knowing whether or not what is purchased is of good quality dissipate. Gucci, for example, offers an augmented reality try-on feature so customers can view their sneakers by simply capturing the feet with their mobile phone camera.
Sephora, created an experience with the help of augmented reality to break the limitations of many women who do not buy their makeup products online because it is impossible to make an informed decision without having tried the products. Virtual Artist App, with ModiFace ensures that its users can see how makeup products will look through their phone's camera. Users can also find out what tools or products they will need to apply certain products. In addition, Modiface's AR technology can show users the effects of months of skincare on their skin, a picture they won't find in the store. tecnología de AR de Modiface puede mostrar a los usuarios los efectos de meses de cuidado de la piel en su piel, una imagen que no encontrarán en la tienda.
This gap between the physical shopping experience and the online shopping experience, with initiatives such as Gucci or Sephora, makes purchase objections less.
The second sector is tourism and travel, guidance at your fingertips is too important. AR in some cases allows travelers to point their phone at a sight and get the site information they need. Museums are part of this market and are a great example.
In the third instance we find the famous customer service. How about receiving information and learning in depth about a brand just by pointing your phone at the product?
"Heinz uses AR-based packaging to allow customers to get a lot of information when buying ketchup."
Pizza Hut is another example, which transformed and presented its menu, offering users more than just scanning a QR Code, they could scan a trigger image on the menu through the app and access a Trivia Challenge for the whole family, in addition to the ability to order directly and view a presentation of the meals in 3D.
The fourth sector that this advancement is transforming the customer experience is healthcare. If technology is used under AR applications to learn about anatomy through 3D representations of bodies, it is important to think that users, patients, also understand and benefit from it. For example, AccuVein provides a map of the veins on the skin's surface to make it easier for a healthcare worker to access them and avoid discomfort to the patient. The work is facilitated, the intervention is guaranteed and the patient learns from what she sees at the time of the procedure.
And finally, we talk about publications. This world also has its science, however, augmented reality is making reading a totally immersive experience.
Can you imagine giving life to books and magazines out of your imagination? Today, AR can allow that when you focus your phone on a printed page, a character, a landscape or a place can appear as a 3D image or that you can instantly obtain more information on a subject.
a case What left us speechless is how they use this tool in the sports sector to advertise on billboards, because thanks to this **** technology the ads adapt what we see in sports depending on where they are broadcast.
"According to a study by Interactions Daymon, 71% of customers have positive opinions about AR in the shopping experience, facilitating interaction and the decision to purchase products."
Using these examples, what will you do to get people to click and buy from your business? When creativity exists, the sky is the limit.