A Blog written with love by Penta, for Marketing Directors, Human Resources managers, or anyone who wants to know more about In-person Events, Digital Events, Events in the Metaverse, Brand Activations, Incentives, and Loyalty Programs.

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It is time to break the existing belief that when talking about Augmented Reality (AR) only benefits the gamer world, although it is true, this sector has been key to the development of many technological advances, these always evolve into different segments. We will learn how technology has helped transform the customer experience and how it is used in different sectors.

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