THIS IS HOW
Kellog´s Carrera 21K
Success story
Their need
To seek to interact with the brand in a practical and exciting environment. Participate in a race supported by Kellogg's. Provide a memorable and positive brand experience, which can strengthen the emotional connection with the brand and increase long-term customer loyalty.
How did we did it?
Through a carefully planned marketing strategy, the brand has successfully integrated itself organically into the event by offering samples of its products to participants, sponsoring hydration stations, and establishing post-race recovery areas where runners can recharge with delicious and nutritious options.
THIS IS HOW
Kellog´s Carrera 21K
