THIS IS HOW
Saba, a hygiene feminine intimate care brand, has its Saba daily line and it wanted to make an impact in a different place than the traditional points of sale, showing its different products.
What did we do?
Penta Marketing developed a regional campaign (Costa Rica, Guatemala, and Panama). The Gyms were the selected key locations, with the sole objective of showing the female public that even when they were in their menstrual period, they were protected; in their exercise routine with daily Saba products, never constricted. The activation included an innovative stage proposal, an exercise routine guided by experts, and closing with the delivery of the brand's product and promise.